In recent years, due to the growing concern about climate change, phenomena such as sustainability, environmentalism and social responsibility have grown exponentially. In this sense, the transport sector has been one of the most affected by the emergence of the so-called "sustainable mobility". But what exactly is sustainable mobility?
Don't worry, because throughout this article we will explain all of them in detail characteristics of this new way of understanding mobility. What are their majors? benefits? What future prospects are presented to you in the coming years? Carry on reading to find out everything you need about sustainable mobility.
Despite being a very fashionable concept in recent years, there is still a great deal of ignorance surrounding it and its most important features. In this section we present to you what is the exact definition, the origin of this movement and the most important examples to date.
Due to the importance that this concept has taken in recent years, the World Business Council for Sustainable Development (WBCSD) decided to coin this term as:
"Sustainable mobility consists of allowing society to move freely, to have easy access to transport and communicate different populations with each other without putting at risk ecological or human values neither of the present nor of the future".
However, this definition goes beyond simply reducing the amount of CO2 emitted. According to the WBCSD, sustainable mobility must meet 4 key points:
Despite numerous warnings from experts and scientists, awareness and action on climate change did not come until the signing of the United Nations Framework Convention on Climate Change in 1992. With this treaty, the international community sought to establish the foundations for reducing the negative impact of people on both the climate and the environment.
However, it would not be until 1997, the year in which the well-known Kyoto Protocol was signed, when a binding international legal instrument was established for the first time in history to reduce emissions of greenhouse gasses. However, the non-inclusion of countries such as the United States, South Korea or Saudi Arabia meant that this agreement only affected 12% of total emissions.
Finally, in 2015 the last international climate agreement was signed the date: the Paris Agreement. In addition to the increase in measures to reduce global warming to 2ºC and as a target point 1.5ºC, this treaty includes in 55 countries representing 55% of total emissions. Likewise, this agreement international meant a considerable advance in terms of transparency and publication data on the negative effects of economic activities. A clear example is the Global Reporting Initiative (GRI), organization independent in charge of controlling and helping companies comply with standards of sustainability and transparency.
|United Nations Macro Convention on Climate Change (1992)||Kyoto Protocol (1997)||Treaty of Paris (2015)|
|Very ambiguous and unambitious objectives||Marked general objectives||Clear goals marked|
|Very little international participation||Insufficient international involvement||Considerable international commitment|
|Few sizes and with little transparency||Little transparency||Initiatives to publish results and increase transparency|
With this historical context in mind, we can observe how in the last 30 years, awareness around climate change has been increasing in both visibility and demand. In the table above we can easily appreciate the evolution and the differences between the 3 treated.
Although right now we are in a time of expansion of sustainable mobility, the first steps of this movement were born years ago with the appearance of large and small companies in this sector. These are 4 of the examples with the most international impact and which have revolutionized the mobility sector with different means of transport:
The American company founded by the well-known Elon Musk in 2003 was born with the aim of proving that a new way of manufacturing cars was possible without lose speed, design or autonomy. As we can see from the year of its creation, Tesla was a project ahead of its time and highly questioned by a large part of society at the time. However, and despite going through great difficulties in the period from 2008 to 2010, based on research and development in the field of aerodynamics and electric batteries today Tesla is [among the 10 most important companies in the world](https:/ /www .statista.com/chart/23537/top-10-companies-in-the-sp-500-index/).
Born in 2009 with the aim of revolutionizing the concept of "ride-hailing" Uber is one of the most important mobility operators in all the world today. The reservation and payment system from the mobile meant a giant step towards the digitization of intelligent mobility and the reduction of the number of private cars circulating in the cities. Today, in search of continuing to revolutionize the way we move, Uber has already made agreements with autonomous vehicle companies such as the British Arrival betting on the concept of robatori-taxis.
Starting with bike sharing in 2017, Lime is one of the most well-known startups in the world of sustainable micro-mobility at an international level. As its success grew with its core idea, the American company diversified its services with an expansion of the fleet to electric bicycles and electric scooters. It is currently still in the process of global expansion with such important collaborations as its appearance on Google Maps to calculate the route with vehicles.
With a commitment to sustainable mobility, the Catalan 'scooter sharing' company was born in Barcelona in 2015 as one of the startups of the moment. As part of a new generation of mobility companies, Yego is one of the leading exponents of micromobility options in cities such as Paris, Barcelona or Valencia. Currently, the Spanish startup continues with its expansion plans both geographically and in terms of services, offering bike sharing in more and more cities.
Although, like any expanding market, sustainable mobility still has to face major challenges for its full implementation, today this new way of moving offers numerous benefits:
Having reviewed all the benefits of sustainable mobility for both people and the environment, what benefits does Miivo bring? Very simple:
Unification: if each sustainable mobility option has countless benefits, imagine them all together. A faster comparison that saves money, an agile and digital purchase and top-up process and a system of geolocation and live traffic are some of these advantages.
Reward: at Miivo we don't just believe that mobility sustainable is the best option if not we will make it a reality. With ours app, our users may receive rewards, discounts or promotions for
As we have seen throughout this article, sustainable mobility has a large number of characteristics that make it one upward movement due to its sustainable and people-oriented nature. That is why the research and development of this sector will be an aspect key in the fight against climate change since transport alone is responsible for 30% of global CO2 emissions.