After years of dominance by the private vehicle in front of more sustainable means of transport (public transport, micro mobility options...) technology is opening the door to a great revolution in the way we move.
And in the middle of this revolution was born the famous "Mobility as a Service" that everyone is talking about. But what exactly is MaaS? Don't worry because throughout this article we will explain what it consists of, what the different levels are and all the advantages of betting on the mobility of the future.
Of all the definitions that have been given since its appearance, the most accurate for us is the one created by “The MaaS Alliance” which defines this concept as :
"Mobility as a Service (MaaS) is the integration of different modes of transport services into a single accessible mobility service on demand."
Definitions generally tend to focus on the service, which confuses the term "integration". In addition, this new multimodal service also includes other important elements, such as customer needs, integrated payment, information on travel trends, more personalized service, traveler preferences, etc.
The value offered by this service then becomes incredible, since through a single application you can access all types of transport, be it metro, bus, electric motorbikes... In addition, thanks to this unification, all payments are made from one same portal avoiding having to register in numerous applications or buy several tickets. On the other hand, this service also provides valuable information on travel trends in a city, which allows greater adaptability and reaction capacity for both mobility operators and the public administration. From better traffic management to better control over the vehicle fleet, Mobility as a Service applications provide a huge range of benefits.
According to the Boston Consulting Group, MaaS is based on 4 levels of integration that represent an increase in sophistication and services as you level up. Each one requires a different business model, with its own limitations, and which obviously depends on the specific characteristics of each city where it is implemented. Here we can see the 4 levels and what each one offers:
More and more cities around the world are starting to test "Mobility as a Service" as a definitive option to promote sustainable mobility. That is why we are presented with a unique opportunity with the recovery of the pandemic one to take the step and transform the urban transport sector.
Some cities have already started, even have been at the forefront of this for some time movement, but the vast majority need to go a step further. That's why it will be necessary a boost from a public-private initiative in which with transport public as the central axis, an efficient MaaS infrastructure is built that complements it with other mobility services such as taxis, motorbikes and electric scooters, the shared bike, etc.